��Ӫ��ģʽ��˼��

2012-4-5

ժҪ����Ӫ�ǽ��羭�ú��ҵ��Ĳ����ҵ�ķ�չ��չ��ҹ��ҵ�õ��˽Ͽ�ķ�չ��Դ��ҹ��ó��֯��й��ҵ��Ͼ��Ŀ��顣�й��ҵҪ��澳��棬�ͱ��Լ��ҵ��й��ҵ��Ӫģʽ�д��ڵ��⣬��跨��Щ��⡣

�ؼ��ʣ���Ӫ��չ��

1 ��Ӫ��Ӫ��ģʽ

1.1 ��Ӫ��

��Ӫ��ҵ��֯ģʽ��һ�֣��ָ��Ӫ��ͬ��Ʒ��һ��ҵ��ĳ��ض��ʽ��һ��壬��滮��ͨ��רҵ��ֹ��ڴ˻��ʵ�ּ��л��ľ�Ӫ���ϳ��Ĺ�ģ��Ӫ��Ӷ��ģЧ�档

1.2 ��Ӫģʽ

ֱӪ��ģʽӢ��дΪRC(Regular Chain)��ܹ�˾ֱ�Ӿ�Ӫ��ʽ��ɹ�˾��ֱ��Ͷ�ʡ��Ӫ��۵�ľ�Ӫģʽ��Ӫģʽ��˵ꡣ

��ģʽӢ��дΪFC(Franchise Chain)��ʽΪ��˾�ܲ�ͨ��ϵͳ��ѵָ��յľ�Ӫ��˵꣬ͨ��ַ�ʽ��ȡһ��ȵļ��ת�÷Ѽ��ѵָ��𣬴�ģʽ��ģʽ��

��Ը��ģʽӢ��дΪVC(Voluntary Chain)��ʾ��ȡ��Ըԭ��Ͷ�ʼ��ϵ�ľ�Ӫģʽ��ģʽ��ص��ڼ��ǰ��ѳ��ģ��б��ڴ�һ��ʼ��ܹ�˾��ļ��̣��ڹ��治ͬ�ڼ��˵ꡣ��Ը��ģʽ�У��Ʒ��Ȩ��ڼ��У��ؼ��̵�Ʒ��Թ��ܲ��С�

2 �ҹ��Ӫ��Ӫģʽ��SWOT��

2.1 �ҹ��Ӫ��Ӫģʽ��Ʒ��

(1)��й�ģЧӦ��Ӫ�ѷ�ɢ�ľ�Ӫ��й�ģ��ƣ��ҵ�߷�Ĵ�˾��ʵ��Ӫ��ɺϣ��˵��ֹ�ģ��Ƶľ޴��á��ҵ��ҵʵ��Ӫ��ƾ��ڰ��е��Ӳ�Ʒ��һ��ط��ﵽ�ܴ�Ĺ�ģ��ѡ��

(2)�γɼ۸��ơ��Ӫ��רҵ��ֹ��ѧ��֯��Ӷ��Ʒ��ۼۡ��Ӫ��ͳһ��۸��ͳһ��Ӫ�Ĺ�ģ�ܴ󣬳��ȻԸ��ͼ۹�Ӧ��Ľ��ȷ��Ʒ��ݽ��ۣ��ˣ��γɼ۸��ơ�

(3)��ʡ�ɱ��֧��Ӫ��Ҫ��ͳһ��ģ��ҵ��ֱ�ӹҹ��ζ�ż��м价�ڣ��ʡ��ͨ��ã��Ӷ��˳ɱ��꾭Ӫ�淶��Ҫ��ļ۸��Ҫ��ͬ��2%��5%��ˮƽ�ϡ�

(4)��˿��ͬ��ĳ��Ͻ��ϵͳ��ÿ�ҷֵ��ڱ��ֵ꾭Ӫ��ͬʱ��Ҳ�ֵ��ʵ��ã��һ��˻��棬��н��ԼҵĹ˿�Ⱥ��ΪֻҪ��һ�ҷֵ��ķ��񣬾͵��Ϊȫ��ֵ��һ��

2.2 �ҹ��Ӫ��Ӫģʽ�ص��

(1)�ɹ��Ӱ�졣Ŀǰ�ҹ��е��Լ��ҹ��ҵ�ķ�չ��Ƕ��Ӫ�п��ҵ��ķ�չ��Ϊ�ɵ��ʵ��ָ��ߣ��ܶ෽��ڽϴ��ơ��Ե��ºܶ��ҵ�ķ�չ��Ǿ��ڱ��ͱ��ҵ��ҵ��ľ��漸��û�С�

(2)�淶��̶Ƚϵ͡��Ӫģʽ�ĺ��Ҫ��ĸ�ͳһ��ʵ��ͳһ�ɹ��ͳһ��͡�ͳһ��㡢ͳһ��Ӫ�淶��ı�ȻҪ��Ȼ��Ŀǰ��ҹ��ľ߹�ģ��չ��õ��ҵ��棬ֻ��ܴﵽ��ġ��ĸ�ͳһ��Ҫ��ҵ��ĵ��⡣��Ҫ��Ϊ��Ȩ��֡��ҡ��Ȩ��ȷ�Ȳ��淶��⡣��ҵ�Ĺ淶��̶ȳ�Ϊ��֮��

(3)��Ľ��Ϊ��Ӫģʽ�ĺ��Ĳ��Ҫ��ã��Σ��͵��á�Ȼ��Ŀǰ�ҹ��ҵ�Զ��ˮƽ��ߣ��޷�ȫ��н��󲿷ֶ�û��ר�ŵ��ģ��Ч�ʺܵ͡��ӿ��ĵĽ��̲��ݻ��

(4)��Ϣ��ˮƽ�ͺ󡣽�֮��ͬ�У��Ӫ��ҵ��Ϣ��𲽽��ҵ��Ϣ��ɢ��Ϣ��͡��Թ��Ϊ��2002��ſ�ʼ��Լ��Ļ��硣��Ȼ��ͬ��ȴ��ڽ�Ϊ��ȵĵ�λ��Ȼ��ͬ��ȣ��ҹ��ҵ��Ϣ��ˮƽ��Ȼ�ܵͣ��ҵ��һ��չ��Ҫ��

(5)��Ӫ��Ŀǰ��Ӫ�˲ţ��νϵ͡��ṹ��һ��Ȼ��ҵҲ�ر��ʱ��ϵͳ��˲��ѡ��ѵ��Ϳ��˻��ƣ��Ĺ��ʾ��ѳ��н��˲š�

3 �Ľ��ҹ��Ӫ��Ӫģʽ�ĶԲ߽��

3.1 ��ǿ��ҵ��֧��

��Ӫ�ķ�չ��ҵ��չ��ҵ��ֽ��Ľ��Ϊ��ߵ��ں�۵��ط��ָ��ġ��ҵ��ָ��¼��棺��ȣ��Ӧ��ƶ��Ӫ��ҵ��ȫ��Ӫ��ҵ�ĸ��ָ��׼��ù��ƶ��ҵ�ķ�չ��Σ��̨��ҵ�ĸ����й��ȫ��Ӫ��ƣ��󣬾��跨��Ӫ��չ��г��ֵĸ��⣬��ڡ�˰��⡣

3.2 �ٽ��ҵ�Ĺ淶��

��ҵ�淶��Ҫ��ڡ��׼��Ч��ִ�С�Ҫ�벻��ߣ��ͱ��¼��㣺��ȣ��ҵ��׼��ϵ��ҵ��Ҫ��ϸ��±�׼ָ�꣬��ڵضԱ�׼ָ��޶��֤��ҵ��Ƚ��ԡ��ע��׼��һ���Թ��Σ��ַ��ӱ�׼��Ϲ��ã�ʹЧ��󻯡��׼��ļƻ��ʹ��ҵ��˷ѡ��ص��ʵ��׼��ʵʩ��Ҫ��ǿ��ƣ��淶��Ϊ��ϸ��ظ���ɷ��桢��ҵ��׼��淶��ƻ��

3.3 ��ҵ��ͽ��

��Ϲ��ҵ�ķ�չ��Ӧ��ƶ��ʺϵ�ǰ��չ��߷��룬��ҵ��ͽ��裬��콨��Ϊ��幦�ܵ��ģ��ִ��ļ��п�ѧ��Ĺ��֤��Ӫ��ģ��׼��ͷ��

3.4 ��ҵ�ĿƼ��

�ҹ��Ӫģʽ�Ŀ��ٷ�չ��Ҫ�൱��ģ�ĸ��¼��У��뿪��صļ��֧�֣��Ӫģʽ�ĸ��ھ��޷��ת��Ӫģʽ�ͷ��Ӳ��Ӧ�еĹ�Ч��Ϊʹ��Ӫģʽ��ת��ѣ��Ҫ�ļ��ǲ��ɻ�ȱ�ġ��Ӫ��У�Ҫ��ѧϰ��ǿ��罨�衢��ѧ�ɹ��Ϣ��ͼ��˲��¼��ȷ��Ӫ��ӽ��ܣ��Ч��ת��

3.5 ��ȫ��Ӫ�˲��

��ҵ�ľ�Ӫģʽ�봫ͳ��ҵ��ģʽ��ڣ��ҵ�ľ�Ӫģʽ��Χ��Ϣ��ˮƽ�ߡ��Զ��̶ȸߡ��Ҫ��ϸ񡢸��¼��ʹ��Ҫ��߾��нϸߵ��ʡ��ԣ��һ��Ӫ��ר��˲š�Ϊ�ˣ�һ��ǳ��ѧϰ��Ƚ��Լ��ܽ�ͽ��ڳɹ��ҵ�ľ��͹��취��һ��д��רԺУ��ͨ��ͳ�ȥ��ȶ��ʽ��ǿ��ҵ��˲ŵ��ѵ��Ա��ʡ�

��Դ��¼�� й��г��